The SEO landscape is changing. RankBrain, Latent Semantic Indexing and voice search have placed a heavy hand of friendly persuasion on the SEO industry, resulting in a shift towards solution-led (rather than keyword-led) content. For years, short-tail and transactional keywords were the primary focus of SEO campaigns and, to an extent, they still tend to […]
The average B2B buyer’s journey involves consumption of 13 pieces of content. That’s the principal finding of a new survey from market research firm FocusVision. The company polled marketing executives at companies with at least 500 employees and $ 50 million in annual revenue who had purchased a martech solution in the past year. A […]
[embedded content] The closure of non-essential businesses has driven consumers online for their retail needs, resulting in Black Friday-levels of traffic as well as double and triple-digit sales growth in April in some sectors. During that same month, Google opened up its Shopping search results to free listing after eight years as an ads-only product, […]
