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Google Podcasts Manager shows you search impressions and clicks from Google Search
Google announced a new feature for Podcasters named Google Podcast Manager. Podcast Manager allows podcasters to see how well their podcasts are performing in Google Search. What Podcast Manager does. Google Podcast Manager enables “podcasters can see impressions and clicks for Google Podcasts results that appear in Search, as well as top discovered episodes and […]
The old marketing playbook isn’t enough during COVID [Video]
[embedded content] “We’re seeing . . . that a lot of brands are doing things that they have never done before, and that’s actually what is working,” Kaitlin McGrew, SEM strategist at PMG, said during our digital commerce marketing session of Live with Search Engine Land, adding that she has been witnessing brands offer deeper […]
What Digital Asset Management is and why marketers should care
Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is the “single source of truth” where marketers can find every relevant version of the media assets that have been created for the brand — images, […]