Product Knowledge Panels may be the first place shoppers encounter information about a product they’re interested in — and, they may never need to leave the Knowledge Panel to conduct their research, read reviews or compare prices. This makes the product panel the frontline in terms of providing potential customers with the information they need […]
Many marketing leaders are evaluating whether or not their current technology stack provides the right foundation for their marketing strategy. Often, those contemplating a move fear that migrating to a new marketing automation platform will jeopardize their ability to drive revenue. While this is a valid concern, you can keep your revenue engine humming while […]
Visibility in the search results can determine whether users click through to your site or visit a competitor. Earning a Knowledge Panel is one way to tip the odds in your favor and claim as much search result real estate as Google’s willing to give. Knowledge Panels can also familiarize searchers with your organization and […]
