Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search. While there’s been steady growth in the use of voice and virtual assistants since Siri was introduced more than a decade ago, the market hasn’t been transformed. […]
Google announced it has made substantial updates to the coverage report within Google Search Console. Google wrote the company is “rolling out significant improvements to this report so you’re better informed on issues that might prevent Google from crawling and indexing your pages. The change is focused on providing a more accurate state to existing […]
Google’s recently announced updated treatment of phrase match to include broad match modified (BMM) traffic is the latest in a series of changes its made to its keyword match types. These changes place the emphasis on machine learning and automation over manual inputs from advertisers. There has been a mixed reception from advertisers, with some […]
