Google has begun alerting advertisers that it will soon stop showing search queries that triggered their ads when there is not “significant” data. “We are updating the search terms report to only include terms that were searched by a significant number of users. As a result you may see fewer terms in your report going […]
Sorry, you’re going to have to stop using “You won’t believe what happened” or “Click here to find out” copy in your Google ads. Google’s suddenly not down with clickbait. Starting in July, it is introducing a Clickbait Ads policy as part of the Misrepresentation policy for advertisers. What’s changing. “This policy covers advertisement which […]
As digital marketers, we are always looking for the next time saving idea to provide a competitive edge. Due to Covid-19, we are making this one public in the hope it can help your business or clients. Special thanks to Duane Brown for his input during research, Angelo Caldeira for all things code related, and […]
