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Google puts some contextual search features in context
Google has shared some details around search features it has launched throughout the year that helps searchers search for what it thinks they are looking for. In short, Google is giving us more context around some of its newer contextual search features. Google did this around the Thanksgiving theme, which is timely in that sense, […]
Brand Networks lets AI run social ads in its new platform
For over a decade, Brand Networks has offered a platform that provided its own tools for advertising on the major social networks. Today, the company is introducing Iris, a new platform that employs artificial intelligence to assist marketers’ campaigns, utilizing the existing ad-buying tools on Facebook, Instagram, Snapchat, Twitter, Pinterest and LinkedIn. The strategy, the […]
How a podcast can add value to your marketing
I miss conferences…a lot. Specifically, I miss the networking and socializing that are as much a business conference draw as the sales and education. I miss my friends, and I miss hearing from the front-line people on what they need. As we enter our second pandemic year (shakes head), I see what 13 months of […]