Virtual events platform Hopin last week acquired live-streaming studio Streamyard for a reported $ 250 million. The move represents consolidation in the virtual events space. Two start-ups combine. U.K.-founded and London-based Hopin, a statrt-up not yet two years old, has as its mission giving event organizers “the ability to recreate the in-person event experience as […]
The SEO landscape is changing. RankBrain, Latent Semantic Indexing and voice search have placed a heavy hand of friendly persuasion on the SEO industry, resulting in a shift towards solution-led (rather than keyword-led) content. For years, short-tail and transactional keywords were the primary focus of SEO campaigns and, to an extent, they still tend to […]
Google is continuing its emphasis on speed to get site owners to improve their mobile web experiences for users. After rebuilding its Test My Site tool last year, Google has now added speed recommendations aimed at improving user experiences. This includes showing speed metrics that are aligned with the Web Vitals reporting that rolled in […]
