Google has confirmed on Twitter much of what we wrote in our story: How Google indexes passages of a page and what it means for SEO. Google wrote “this change doesn’t mean we’re indexing individual passages independently of pages. We’re still indexing pages and considering info about entire pages for ranking. But now we can […]
What do advertisers need to know heading into Black Friday and Cyber Monday? What do we know about 2020 holiday trends so far? How should your brand adjust your advertising and messaging? Let’s find out. While we’re navigating uncharted waters during this year’s holiday retail season, changes in consumer behaviors lead us to believe the […]
Have you brought new testing ideas to your clients only to hear objections? Maybe you’ve never even suggested certain tactics because you know there are hurdles that stand in the way. Let’s take a look at two of the most common roadblocks and ways to overcome them. Creative creation If your client has limited resources […]
