Bid management is understandably a favorite topic for PPC marketers because the right bids make the difference between campaigns that lose money and ones that make money. In the old days, search marketers spent a lot of time setting the right CPC bids. But nowadays, in a world where more of the day-to-day of PPC […]
The coronavirus pandemic and response to racial injustices have greatly impacted what audiences are prioritizing and how they view brands. While these, and other future disruptions, are capable of driving a wedge between businesses and their customers, they also provide brands with opportunities to distinguish themselves through empathetic content marketing that supports both audiences and […]
Scripts are awesome for many reasons but the business conditions brought on by coronavirus have highlighted one of their most powerful benefits: they can be created cheaply and quickly. So much so that they can be deployed in quick response to unexpected events, even when there’s no expectation they will be useful for a long […]
