SEO software comes in many shapes and sizes, from rank-checking tools and keyword research toolsets to full-service solutions that manage keywords, links, competitive intelligence, international rankings, social signal integration and workflow rights and roles. How do you decide which one is right for your organization? MarTech Today’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the […]
While consumers are settling into their new routines of life at home, consumption habits are shifting dramatically across digital mediums. For the first time in history, we are seeing a decline in live TV viewership during a crisis. Typically, natural disasters or public crises are a driving force behind rising time spent with live TV, […]
For years, cookies were the connective links that helped marketers understand and reach consumers, but no more. Navigating this uncharted terrain is doable though. The keys to success are privacy-friendly, identifiable connections and relationships with those who have them. Lots of factors have forced marketers to look beyond the cookie – from consumer privacy demands […]
