CMOs are trying to figure out what to do. They must decide how to respond to this unprecedented situation, how to make the right budget cuts, how to best help customers in this time of crisis. In this revealing survey of hundreds of executives and senior marketers, trends emerge: 65% of marketers anticipate a decrease […]
Communication skills have always been important for marketers and they only get more important the further you are in your career. Being a “good communicator” takes on different shapes depending on whether you’re communicating within your own team, cross-functionally or with clients, executives or other stakeholders. Remote adds another dimension. “It’s been pretty eye-opening,” Mike […]
Bronto, the ESP acquired by NetSuite in 2015, will cease service at the end of May, 2022. In an email to customers, Bronto announced that it was entering an “end of life” phase, with its marketing automation technology and other resource migrating to the Oracle CX Cloud. The history. At the time of the acquisition, […]
