Expanded text ads (ETAs) aren’t going anywhere just yet, but Google’s latest experiment to make responsive search ads (RSAs) the default option is a sign of where things are heading. Responsive search ads are indicative of the broader shift to machine learning and automation, where bids, ads, landing pages, etc. are powered by algorithms designed […]
Search volume is the foundation of most successful AdWords campaigns. After all, if you’re bidding on a keyword that gets 10,000 searches per month and you have a 5 percent click-through rate, a 10 percent conversion rate and a 20 percent close rate, you can expect to close 10 sales a month from that keyword. […]
[embedded content] “I’ve been working almost 100% of my time on corona-related stuff,” said Daniel Waisberg, search advocate for Google, “As part of the search engineering team, we kind of see what’s going on and try to understand what are all the initiatives [and] how they align.” “When it comes to webmasters, [we] hope you […]
