In October 2020, Google announced passage indexing, a new way of Google ranking specific passages from a web page in search. Google has updated us that passage ranking, as they are now properly calling it, went live on Wednesday, February 10, 2021, in the afternoon Pacific Time for queries in the US in English. What […]
Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related. NO-CODE? NO PROBLEM. The app development platform AppGyver has released a new version of its Composer Pro tool, and is making the no-code solution free to […]
With more than 80 million customer calls a month being driven by Google search ads, there’s an enormous opportunity to leverage call analytics to maximize that engagement into conversions. The technology can also eliminate wastes of time, resources and money. “We’re talking about eliminating underperforming campaigns, those campaigns that are not driving the outcomes that […]
