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RSAs vs ETAs, how, when, and why PPC experts use them
Brad Geddes and I recently debated whether Responsive Search Ads (RSAs) or Expanded Text Ads (ETAs) are better during our SMX session this month with Ginny Marvin. When I agreed to debate the superiority of Responsive Search Ads (RSAs) and Expanded Text Ads (ETAs) at SMX with Ginny and Brad, I knew I needed to […]