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It is with tears I write this article. I weep not solely for my loss, but yours as well. I am referring, of course, to what I see as the inevitable demise of a legend, an icon, the darling of all marketing land: The keyword. Joking aside, the keyword is an entity we should pause to […]
Google has expanded on the continuous audience sharing feature it launched last year by enabling audiences to be shared from sub-accounts, the company announced Tuesday. When enabled, existing and future remarketing lists created from sub-accounts are automatically shared with manager accounts. Continuous audience sharing settings in Google Ads. Image: Google. How it different than before. […]
[unable to retrieve full-text content] This beta opens up the use of automotive feeds and the API for advertisers. The post Microsoft Advertising announces Automotive Ads open beta in the US and UK appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Channel: SEM – Search Engine Land
This month, global information company TransUnion entered a partnership with a data and insights platform, Blockgraph, which is owned and operated by Comcast NBCUniversal, Charter Communications, Inc. and ViacomCBS, Inc. The TV publishers (aka broadcasters) gain the use of privacy-focused identity, data modeling and audience creation through TransUnion’s Tru Optik, an OTT and streaming data […]
[unable to retrieve full-text content] Ad suggestions marked as auto-apply will start serving after 14 days if no action is taken. The post Microsoft Advertising introduces more automation via ad suggestions with auto-apply appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Channel: SEM – Search Engine Land
Property promotion ads are now available globally for hotels looking to capture demand for users who are searching but don’t know what hotel they’d like to book. “They show prominently in search results for geographical locations, allowing advertisers to position specific hotels in a particular place. Previous to this launch, direct participation in property promotion […]
Microsoft called 2020 a “challenging and disruptive year” for many of us and Microsoft said its goal was to ensure its platform “delivers accurate and relevant information to our customers while protecting them from low-quality or harmful experiences.” With that, Microsoft published its ad quality in review for 2020 and here are some of the […]
FLoC, Google’s alternative to third-party cookies, will not be tested in Europe, according to a report by AdExchanger. FLoC is set to open to advertiser testing beginning in Q2 of this year, but countries that fall under GDPR and the ePrivacy Directive will not participate. “During a meeting of the Improving Web Advertising Business Group […]
It’s been a turbulent year for marketing, and Google’s latest Ads Safety Report reflects the trends advertisers have been noticing and adjusting to for a while: “In 2020, our policies and enforcement were put to the test as we collectively navigated a global pandemic, multiple elections around the world and the continued fight against bad […]
Earlier this month, Google announced that it would not build or use alternate identifiers to track users for advertising purposes. Instead, the company reiterated that its ads will be driven by one of its Privacy Sandbox initiatives, called Federated Learning of Cohorts (FLoC). Advertisers have been anticipating the shift away from third-party cookies for years, […]
Advertisers can now set static headlines for DSAs in Microsoft Advertising according to an announcement from the company. One reason PPC marketers may not have taken advantage of DSAs in the past was the lack of control over their ad creation. DSAs, or Dynamic Search Ads, target relevant searches based on the content on your […]
With Microsft Advertising revenues exceeding $ 7 billion last year and Google’s ad revenues around $ 39 billion in just Q4 of 2020, there’s no question that companies across the globe rely on digital advertising to help keep their businesses afloat. This is even more true in the wake of the COVID-19 pandemic as consumers […]
Mark your calendars for January 1, 2023. That’s when Virginia’s Consumer Data Protection Act (CDPA) will go into effect, now that Virginia Governor Ralph Northam has signed the bill into law. Last month, both houses of the Virginia state legislature passed the CDPA — comprehensive data-privacy legislation that will create restrictions on how non-exempt businesses […]
Custom and performance insights notifications have been added to the Google Ads mobile app, Google announced Thursday. Custom notifications. You can now set up custom notifications to help you keep tabs on the metrics that matter most to your business. Custom notifications from the Google Ads mobile app. Source: Google. “Let’s say you’re planning a […]
Once third-party cookies are phased out, Google will not build or use alternate identifiers to track users across the web, the company announced on Wednesday. It also reiterated that its web products will be driven by the Federated Learning of Cohorts (FLoC) API, which groups people with similar interests into cohorts so that advertisers can […]