The Marketing News Site
Google’s search choice screen was introduced nearly a year ago. It was created as a way to appease the European Commission after it fined the company €4.3 billion (roughly $ 5 billion), the largest antitrust fine the commission has ever imposed. Looking at a chart of mobile search market share in Europe, you wouldn’t be […]
Whether marketers like it or not, Apple (and others) are forcing greater transparency on them. Although Apple delayed its “permission to track,” opt-in rules until next year, its “privacy nutrition labels” for app developers go into effect next week on Dec. 8. Information self-reported. First announced at Apple’s WWDC developer event this summer, these data-collection […]
When will Apple launch a full-blown search engine? That question has been the subject of debate for several years. But recent developments, specifically the U.S. Justice Department’s (DOJ’s) antitrust action against Google, may accelerate any plans Apple has to go it alone in search. One could argue that Siri is a search engine. However, Siri […]
Foursquare began life as a gamified social “check-in” app, which offered helpful tips for others as they competed to become “the mayor” of local venues. It evolved into a local search purveyor but after adoption plateaued and investors grew restless, the company pivoted to location intelligence. And although the Foursquare app continues to exist it’s […]
Apple delayed one of iOS 14’s most controversial new privacy features: consumer opt-in permission to track. The rule requires explicit apps to get consent from consumers to access the device’s Identifier for Advertisers (IDFA) and transmit data to third parties. Publishers bracing for impact. The announcement of Apple’s quasi-deprecation of IDFA came during the company’s […]
Read a complimentary copy of the latest Forrester Wave™: Mobile Engagement Automation, Q3 2020 report and understand the vendor landscape. The mobile-first consumer is different. They are tech-savvy and are aware that brands collect a ton of data about their tastes, preferences, likes, and more. They expect marketers to use these insights and then engage […]
As third-party cookies disappear, one of the candidates to replace them is mobile-location data. It can be used to understand real-world customer behavior, purchase intent, brand affinity and as a versatile targeting tool for online and mobile campaigns. But the quality and accuracy of location data has been a contentious issue in the industry for years. Most vendors and […]
Affiliate marketing channels are in widespread use by retailers, and now Button, a mobile commerce optimization platform, has developed a deep linking and app-tracking capability for affiliate channels through its new product, Reach. Button integrates with publishers to place calls to action within content, believing, as Button CEO Michael Jaconi has said, that “the internet […]
Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search. While there’s been steady growth in the use of voice and virtual assistants since Siri was introduced more than a decade ago, the market hasn’t been transformed. […]
Google Messaging has been a better idea than experience, perhaps until now. The company announced that it was upgrading the capabilities of messaging for enterprises in Maps and Search. New and improved. Google said today that it was expanding the business categories that would have access to messaging. It was also adding product features: “smart […]
Google is continuing its emphasis on speed to get site owners to improve their mobile web experiences for users. After rebuilding its Test My Site tool last year, Google has now added speed recommendations aimed at improving user experiences. This includes showing speed metrics that are aligned with the Web Vitals reporting that rolled in […]
Site speed has always been an important feature of the mobile user experience. Google made it an explicit ranking factor in 2018. Speed is also a component of the new “Page Experience” ranking factor. But even more importantly, page speed can have a significant impact on conversions and revenue for brands across industries, according to […]
Apple announced Monday the first major redesign for Siri since it first launched eight years ago on October 12, 2011. Now, the Siri interface does not overtake the whole screen, instead it shows a Siri logo at the bottom of the screen. This new interface will launch in iOS 14. What the new Siri looks […]
Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within minutes. Even as messaging is gaining in popularity as a marketing channel, it’s still woefully underutilized by the majority of retail marketers. Minority of brands currently use SMS. According to […]
Our MarTech Minute briefs first appear in the MarTech Today daily newsletter. Click here to subscribe so that you can start your day “in the know” for all things martech-related. NO-CODE? NO PROBLEM. The app development platform AppGyver has released a new version of its Composer Pro tool, and is making the no-code solution free to […]