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Facebook estimates that, in aggregate, it is now underreporting iOS web conversions by approximately 8%, down from the 15% in September 2021. The company cited increased adoption of best practices as the main reason for this improvement. Why we care. While this figure can vary for individual advertisers, 8% is roughly half of 15%, meaning […]
Google is testing displaying the questions and answers feature in the Google Maps interface that it initially launched in 2017 for local panels in Google Search. Now some are able to see the questions and answers box in Google Maps local listings for businesses, although I cannot personally replicate this. What it looks like. Allie […]
Google uses the phrase “Your Money or Your Life” (YMYL) to describe topics or pages that could potentially impact a person’s future happiness, health, financial stability or safety if presented inaccurately. The stakes are high for this type of content. That’s why Google’s algorithms hold these pages to a higher standard. You need to know […]
Google is testing “Buying Guides,” a new mobile search results feature that presents users with various drop-down menu options to learn more about the product they’re searching for, the company has confirmed to Search Engine Land. Google’s Buying Guide for the query “baseball bats.” Tip of the hat to Brian Freiesleben for bringing this to […]
Google is changing its Android search choice screen to make participation free for eligible search engines, the company announced Tuesday. Previously, search engines that wanted to appear on the screen would participate in a quarterly auction, bidding the amount they were willing to pay per user, with the three highest bidders winning spots on the […]
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Google’s search choice screen was introduced nearly a year ago. It was created as a way to appease the European Commission after it fined the company €4.3 billion (roughly $ 5 billion), the largest antitrust fine the commission has ever imposed. Looking at a chart of mobile search market share in Europe, you wouldn’t be […]
Whether marketers like it or not, Apple (and others) are forcing greater transparency on them. Although Apple delayed its “permission to track,” opt-in rules until next year, its “privacy nutrition labels” for app developers go into effect next week on Dec. 8. Information self-reported. First announced at Apple’s WWDC developer event this summer, these data-collection […]
When will Apple launch a full-blown search engine? That question has been the subject of debate for several years. But recent developments, specifically the U.S. Justice Department’s (DOJ’s) antitrust action against Google, may accelerate any plans Apple has to go it alone in search. One could argue that Siri is a search engine. However, Siri […]
Foursquare began life as a gamified social “check-in” app, which offered helpful tips for others as they competed to become “the mayor” of local venues. It evolved into a local search purveyor but after adoption plateaued and investors grew restless, the company pivoted to location intelligence. And although the Foursquare app continues to exist it’s […]
Apple delayed one of iOS 14’s most controversial new privacy features: consumer opt-in permission to track. The rule requires explicit apps to get consent from consumers to access the device’s Identifier for Advertisers (IDFA) and transmit data to third parties. Publishers bracing for impact. The announcement of Apple’s quasi-deprecation of IDFA came during the company’s […]
Read a complimentary copy of the latest Forrester Wave™: Mobile Engagement Automation, Q3 2020 report and understand the vendor landscape. The mobile-first consumer is different. They are tech-savvy and are aware that brands collect a ton of data about their tastes, preferences, likes, and more. They expect marketers to use these insights and then engage […]
As third-party cookies disappear, one of the candidates to replace them is mobile-location data. It can be used to understand real-world customer behavior, purchase intent, brand affinity and as a versatile targeting tool for online and mobile campaigns. But the quality and accuracy of location data has been a contentious issue in the industry for years. Most vendors and […]
Affiliate marketing channels are in widespread use by retailers, and now Button, a mobile commerce optimization platform, has developed a deep linking and app-tracking capability for affiliate channels through its new product, Reach. Button integrates with publishers to place calls to action within content, believing, as Button CEO Michael Jaconi has said, that “the internet […]
Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search. While there’s been steady growth in the use of voice and virtual assistants since Siri was introduced more than a decade ago, the market hasn’t been transformed. […]