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Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, how are you making things easier for the customer? […]
There’s never been a better time to launch an email campaign to attract new customers. Why? The way consumers purchase products and engage with brands is changing. Ecommerce is exploding. Consumers spent $ 861.12 billion online with U.S. merchants in 2020, up an incredible 44.0% year over year, according to Digital Commerce 360 estimates. Acquisition […]
Have you looked at your email replies lately? I’m talking about the email messages that come back to your “reply-to” email address after you send an email campaign. Many are autoresponders, like out-of-office messages, but personal replies come in, too. These are the ones I mean. You might have a reply-to handling system set up […]
Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you feeling social? I turned today to […]
Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and have you changed your stack recently? A lot […]
Email marketing remains a crucial channel for many organizations due to its accessibility, ease of use, and effectiveness in reaching target audiences. Since 2018, Validity and Demand Metric have researched email marketing to examine which tactics marketers are using, how well they are working, and what challenges prevent greater success with email. Although the use […]
Salesforce has announced new ABM capabilities which both promote personalized engagement with account members, and support campaigns targeted at accounts where account members are currently unknown. The announced enhancements are Accounts as Campaign Members and Einstein Key Account Identification. Accounts as Campaign Members. Previously, marketers had only been able to use Salesforce to target accounts […]
Bronto, the ESP acquired by NetSuite in 2015, will cease service at the end of May, 2022. In an email to customers, Bronto announced that it was entering an “end of life” phase, with its marketing automation technology and other resource migrating to the Oracle CX Cloud. The history. At the time of the acquisition, […]
Email remains one of the most important and effective marketing channels. Yet, a recent study suggests email marketers are running the risk of negatively impacting their email program by not following best practices Even the most seasoned marketers know that you can’t focus on the big picture without locking down basic best practices. Join Validity […]
Learn about the smartest way to deliver email communications. Entrust and Red Sift mobilize brands to improve their email security strategy and create a more consistent email experience for their recipients – it’s a win-win for both InfoSec and Marketing teams. Join our experts as they explain what marketing managers need to know to become […]
Virtual events platform Hopin last week acquired live-streaming studio Streamyard for a reported $ 250 million. The move represents consolidation in the virtual events space. Two start-ups combine. U.K.-founded and London-based Hopin, a statrt-up not yet two years old, has as its mission giving event organizers “the ability to recreate the in-person event experience as […]
Here we are, at the end of December, and you know what I’m not seeing? A lot of predictions for 2021. Now, this isn’t surprising. In 2020, anything I predicted, or anything anybody else predicted, surely didn’t happen. A meme that circulated early in the pandemic sums it up best: “Those who made their five-year […]
As the bell rang to close the New York Stock Exchange at 4pm EST today, investors, Salesforce and Slack users, and the martech community at large were awaiting the anticipated announcement of a multi-billion acquisition of the popular collaboration platform by the CX and CRM giant. Slack already has close integrations with Salesforce, but the […]
The digital transformation that has been accelerated by the COVID outbreak has affected all parts of the martech stack, from platforms to apps. While the volume of email marketing campaigns has increased, not much attention has been paid to how email marketing itself has had to change. “In March all of our inboxes were kind […]
With the first-ever at-home holiday season upon us, email marketing campaigns will be an even more important tool for marketers. But how to cut through the noise of what might be record-setting volumes of emails? First, marketers need to understand that campaigns ideally need to have already started; or at least have a launch date […]