E-Mail

Ten tips for acquisition email success

There’s never been a better time to launch an email campaign to attract new customers. Why? The way consumers purchase products and engage with brands is changing. Ecommerce is exploding. Consumers spent $ 861.12 billion online with U.S. merchants in 2020, up an incredible 44.0% year over year, according to Digital Commerce 360 estimates. Acquisition […]

E-Mail

Salesforce introduces new AI-driven ABM capabilities

Salesforce has announced new ABM capabilities which both promote personalized engagement with account members, and support campaigns targeted at accounts where account members are currently unknown. The announced enhancements are Accounts as Campaign Members and Einstein Key Account Identification. Accounts as Campaign Members. Previously, marketers had only been able to use Salesforce to target accounts […]