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Performance articles on MarTech

ATTEND OUR EVENTS September 14-15, 2021: MarTech On-Demand: MarTech (spring 2021) On-Demand: MarTech (fall 2020) × [embedded content] Attend MarTech – Click Here Learn More About Our MarTech Events June 15-16, 2021: SMX Advanced June 21-22, 2021: SMX Advanced Europe August 17, 2021: SMX Convert November 9-10, 2021: SMX Next December 14, 2021: SMX Code […]

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The Future of CX with Larry Ellison

Join us Thursday, October 29th at 12 p.m. PT, for the Oracle Cloud CX Virtual Summit exploring how leading organizations are re-engineering their marketing, sales, and service processes. Larry Ellison will lay out his vision for the future of customer experience, followed by leaders at Ricoh, Motorola and Hyster-Yale who will share their strategies for […]

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Microsoft Advertising adds brand safety with IAS partnership

Microsoft Advertising announced Monday that it has partnered with Integral Ad Science (IAS) to provide brand safety verification for the native ads that run on the Microsoft Audience Network. The Microsoft Audience Network encompasses ad inventory on Microsoft-owned and operated sites such as MSN, Outlook.com, and Microsoft Edge browser as well as partner properties. Advertisers […]

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Epsilon launches brand consideration metrics at individual level

Exclusive to MarTech Today, data-based digital marketing platform Epsilon said it has launched what it calls an “industry first solution” to measure the impact of brand campaigns at an individual level, superseding self-reporting from small sample groups. The solution is part of Epsilon PeopleCloud, a platform which supports personalized customer journeys. The output is a […]

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This week in martech

Nielsen looks at remote work habits Nielsen, the global media metrics and insights provider, has been taking a close look at how remote working has impacted daily lives and habits. Nielsen’s August 2020 “Total Audience Report”—a special “work from home” edition—drew on standard Nielsen television, radio and digital measurement methodologies, drawing data from tens of […]

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Release Notes: Neustar launches Fabrick

Neustar’s recent launch of Fabrick—an eco-system rather than a unitary solution—reflects the growing realization among martech and adtech vendors that innovation is needed to meet the challenge of the post-cookie and privacy-driven world. A multi-faceted approach. Devon DeBlasio, Product Marketing Director at Neustar, explained the thinking behind Fabrick. “Fabrick is not one singular thing,” he […]