Content

Sitecore announces headless CMS offering

Sitecore, the CMS and e-commerce platform, has announced the launch of Sitecore Experience Edge, a new platform for headless content delivery at scale. The platform’s content creation capabilities will be accessible to marketers as well as developers. The headless content delivery will be available in early 2021. Two options will be available initially, Experience Edge […]

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Connected TV strategies to capture New Year’s resolution shoppers

Hey marketers, it’s time to start planning your New Year’s ad campaigns. Especially if you’re in an industry like fitness, wellness, sports or subscription services — essentially anything that ties into the “New Year, New You” mindset. Traditionally 12% of gym-goers sign up in January, but with this year’s brick-and-mortar health restrictions in place, chances […]

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Next on MarTech Live: How DAM fits into marketing operations and the martech stack

On Wednesday, November 11 at 1pm EST, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with digital asset management experts about the place of DAM within marketing operations and the martech stack. Kim’s guests will be bringing perspectives from the consultancy and practitioner sides. They will be: Mark Davey, Founder […]

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Sitecore delivers product news against a shifting business landscape

Product news released at the virtual Sitecore Symposium today recognized the need for brands to get started quickly and easily with personalization in this period where accelerated digital transformation meets increased consumer demand for relevant experiences. As Sitecore CMO Paige O’Neill said in her keynote, “Customer expectations are shifting once again from under us.” She […]

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7 marketing trends for 2021

Then new Global Marketing Trends 2021 report from Deloitte Insights is based on two surveys: the first, of almost 2,500 adult consumers in selected countries in North America, Europe, the Middle East and Asia; the second, of over 400 C-suite executives, including CMOs, from U.S. global companies. The main headlines: the interconnection of trust and […]