Content

Topic Targeting Teamwork

There is power in teamwork, but it also takes the right combination to make a great team. In the Google Display Network, combining strategies can help you increase traffic while refining your audience. The wrong mixture of strategies can mean too much or too little traffic, or you could end up with a too-broad audience […]

Content

A guide to visual storytelling

“And now for a word from our sponsors…” Who cares? The audience is jaded. They have spent a lifetime seeing — and ignoring —ads. It’s just noise now. Go online, and things don’t get better. Banners. Pop-ups. Every social media platform is now driven by algorithms, which will float or sink the message. Shlomi Ron […]

Content

How Equinox pivoted from clubs to content

For the Equinox Group, 2020 was the year fitness clubs were replaced by fitness content. The Equinox Group itself, and the brands it owns — including SoulCycle and Blink Fitness — had built a business around in-person training, something that was simply not viable under lockdown. Josh Rappaport, Director, Post-Production and Publishing at Equinox Media, […]

Content

MarTech is hiring an editor to join the team

Third Door Media, the parent company of MarTech Today, is currently looking for a seasoned storyteller to cover how marketing technology is changing what it means to be a marketer. We’re specifically looking for an experienced journalist with either past experience or a deep curiosity for covering this tech-enabled approach to marketing that we call […]