Many marketing leaders are evaluating whether or not their current technology stack provides the right foundation for their marketing strategy. Often, those contemplating a move fear that migrating to a new marketing automation platform will jeopardize their ability to drive revenue. While this is a valid concern, you can keep your revenue engine humming while […]
SMX Overtime is part of our speaker series from conference presenters who answer questions from SMX attendees on a variety of topics. Before we dive in, a quick refresher on these ad formats. YouTube’s TrueView Discovery ads can appear in YouTube search results, watch pages and even the homepage. They include an image thumbnail, headline, view […]
Google has added Display ads to its Google Ads attribution reporting as an open beta, the company announced Thursday. Last year, the company streamlined its attribution reporting and included YouTube ads to it, also in beta. How to opt-in. Eligible advertisers can opt-in to Display ads in attribution reports by going to the Measurement > […]
