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Programmatic performance marketing (aka affiliate marketing) questions and answers

Within certain marketing circles, the term “performance marketing” is equated with affiliate marketing and therefore associated with lots of unnecessary baggage (much of it unwarranted). However, when considered as a digital marketing layer, the term “performance programmatic” becomes more useful and more instructive in terms of describing where it fits into the performance marketing ecosystem […]

SEO

Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google Search Console

In 2017, Google paid nearly $ 3 million to individuals and researchers as part of their Vulnerability Reward Program (VRP), which encourages the security research community to find and report vulnerabilities in Google products. This week, Tom Anthony — who heads Product Research & Development at Distilled, an SEO agency — was awarded a bug […]