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February 23, 2018 Share this content: More brands are recognizing the critical role email marketing plays in customer experience. It’s the center of every digital relationship, and can help foster personal connections, while also driving sales.. “Two-thirds of companies know that customer expectations are higher and think that their businesses are doing something to accommodate […]
Before I graduated from the Art Center College of Design, Lynda Weinman was my teacher for web design. Yes, THAT Lynda — who created Lynda.com and sold it for $ 1.5 billion to LinkedIn (just to give you some perspective on where I’m coming from). Back then, I was fortunate enough to be around creative geniuses […]
Consumers are bombarded by hundreds of competing messages every day, many of which lack any specific relevance to them. As they become more and more fatigued from this excess noise, consumers are becoming more adept and emboldened to tune all a brand’s marketing efforts out if they miss the mark. So, how can brands cut […]
Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a viewability goal. The tool is already integrated into the trading process on several demand-side platforms (DSPs). Eight in 10 US mobile digital display ads are traded programmatically, […]
When you are advertising and ready to hire top talent, it’s important to have a strong, consistent and well-optimized presence on job posting sites, high-traffic job boards and LinkedIn. If a job candidate is interested in your company, he or she will immediately go into research mode and scour the Internet for more information. You […]
Google has been working on retail challenges for some time. The problems: (1) how to make mobile shopping from its properties like Search faster; (2) how to maintain market share for product search in a splintering mobile landscape of apps and digital assistants; and (3) how to compete against Amazon, the number one threat to […]
Within certain marketing circles, the term “performance marketing” is equated with affiliate marketing and therefore associated with lots of unnecessary baggage (much of it unwarranted). However, when considered as a digital marketing layer, the term “performance programmatic” becomes more useful and more instructive in terms of describing where it fits into the performance marketing ecosystem […]
In 2017, Google paid nearly $ 3 million to individuals and researchers as part of their Vulnerability Reward Program (VRP), which encourages the security research community to find and report vulnerabilities in Google products. This week, Tom Anthony — who heads Product Research & Development at Distilled, an SEO agency — was awarded a bug […]
Gone are the days of keyword-rich anchor text, quickly set-up private blog networks (PBNs), and 500-word articles. Google’s algorithm becomes more sophisticated every day, and the competition in content marketing has never been fiercer. Methods like guest posting are still a viable way to raise brand awareness, brand authority, and domain rating, but they can […]
Cory Henke, Variable Media, presents on video advertising at SMX West 2018. Video advertising budgets have been growing as ad formats and inventory have evolved. In a session called Unleashing the Power of Online Video Ads at SMX West in San Jose, CA, three speakers shared their expertise in creating messaging that connects with audiences […]