E-Mail

A Customer-Obsessed Approach To Email Marketing

February 23, 2018 Share this content: More brands are recognizing the critical role email marketing plays in customer experience. It’s the center of every digital relationship, and can help foster personal connections, while also driving sales.. “Two-thirds of companies know that customer expectations are higher and think that their businesses are doing something to accommodate […]

Display

IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

Integral Ad Science (IAS) has unveiled a first-to-market technology solution that helps programmatic advertisers target mobile in-app ads that are brand safe, free of fraud and have a viewability goal. The tool is already integrated into the trading process on several demand-side platforms (DSPs). Eight in 10 US mobile digital display ads are traded programmatically, […]

Display

Programmatic performance marketing (aka affiliate marketing) questions and answers

Within certain marketing circles, the term “performance marketing” is equated with affiliate marketing and therefore associated with lots of unnecessary baggage (much of it unwarranted). However, when considered as a digital marketing layer, the term “performance programmatic” becomes more useful and more instructive in terms of describing where it fits into the performance marketing ecosystem […]

SEO

Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google Search Console

In 2017, Google paid nearly $ 3 million to individuals and researchers as part of their Vulnerability Reward Program (VRP), which encourages the security research community to find and report vulnerabilities in Google products. This week, Tom Anthony — who heads Product Research & Development at Distilled, an SEO agency — was awarded a bug […]