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Have you looked at your email replies lately? I’m talking about the email messages that come back to your “reply-to” email address after you send an email campaign. Many are autoresponders, like out-of-office messages, but personal replies come in, too. These are the ones I mean. You might have a reply-to handling system set up […]
Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and are you feeling social? I turned today to […]
In an age of the compelling images and short, snappy sentences, the e-book comes across like a dinosaur. It’s just a few thousands words of tightly-packed information, backed by a few charts and graphs. Yet it remains a vital tool in converting a prospect into a customer in the B2B marketing world. That lead you […]
Google said on April 6, 2021 it made a change to how it reports within Google Search Console’s performance report for image search impressions. This change is a reporting only change and there was no impact to your actual rankings in Google Search. What changed. Google said it “improved the algorithm for counting image impressions […]
Google announced a new Search algorithm update it is calling the product reviews update. This update is “designed to better reward” product reviews that “share in-depth research, rather than thin content that simply summarizes a bunch of products,” a spokesperson told Search Engine Land. Reviews that are written in a way that has “insightful analysis […]
It is with tears I write this article. I weep not solely for my loss, but yours as well. I am referring, of course, to what I see as the inevitable demise of a legend, an icon, the darling of all marketing land: The keyword. Joking aside, the keyword is an entity we should pause to […]
Google’s product data specification requirements ensure that all product data submitted to the Merchant Center is formatted appropriately for both successful Shopping ads and organic Shopping listings. Every year, Google updates these specifications with the aim of improving its shopping experience. The company released the 2021 updates for search marketers yesterday. Below is a list […]
Google announced a couple improvements to the Google Search Console performance reports this morning. The improvements include support for regular expressions within the filters of the performance reports and also the comparison mode has improved its data filtering. Regular expressions. We’ve been expecting Google Search Console to support regular expressions for the past year or […]
Google has expanded on the continuous audience sharing feature it launched last year by enabling audiences to be shared from sub-accounts, the company announced Tuesday. When enabled, existing and future remarketing lists created from sub-accounts are automatically shared with manager accounts. Continuous audience sharing settings in Google Ads. Image: Google. How it different than before. […]
“Godzilla vs. Kong,” the new Warner Bros release, has topped 4 billion views on TikTok with its dedicated “ROAR Challenge.” What are the strategies that produce big results like this? What do marketers need to know about what sticks in the growing TikTok community? What role do influencer marketing platforms play in orchestrating successful campaigns? […]
Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and please take the Martech Replacement Survey. We just […]
Reputation-harming sites have long positioned themselves as admirable venues for consumer complaints while hosting unverified content that is often damaging to organizations and individuals. Fortunately, the most infamous of these websites took steep hits in 2018 and have not recovered rankings in Google since. However, these sites, including Ripoff Report, Pissed Consumer and Complaints Board, […]
Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and have you changed your stack recently? A lot […]
[unable to retrieve full-text content] This beta opens up the use of automotive feeds and the API for advertisers. The post Microsoft Advertising announces Automotive Ads open beta in the US and UK appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Channel: SEM – Search Engine Land
Google updated its FAQs around the Core Web Vitals and the page experience update. This page is accessible in the Google support forums and was initially posted in December 2020 but was updated today with a lot more details. What is new. Quite a bit has been updated compared to the original version. You can […]