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Facebook estimates that, in aggregate, it is now underreporting iOS web conversions by approximately 8%, down from the 15% in September 2021. The company cited increased adoption of best practices as the main reason for this improvement. Why we care. While this figure can vary for individual advertisers, 8% is roughly half of 15%, meaning […]
Google is testing displaying the questions and answers feature in the Google Maps interface that it initially launched in 2017 for local panels in Google Search. Now some are able to see the questions and answers box in Google Maps local listings for businesses, although I cannot personally replicate this. What it looks like. Allie […]
Google uses the phrase “Your Money or Your Life” (YMYL) to describe topics or pages that could potentially impact a person’s future happiness, health, financial stability or safety if presented inaccurately. The stakes are high for this type of content. That’s why Google’s algorithms hold these pages to a higher standard. You need to know […]
Google is testing “Buying Guides,” a new mobile search results feature that presents users with various drop-down menu options to learn more about the product they’re searching for, the company has confirmed to Search Engine Land. Google’s Buying Guide for the query “baseball bats.” Tip of the hat to Brian Freiesleben for bringing this to […]
Content Marketing news from MarTech provides information, trends and how-to’s marketers need to say ahead of the competition. Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful content strategies. Get the daily MarTech newsletter digital marketers rely on delivered […]
Performance Marketing news from MarTech provides information, trends and how-to’s marketers need to say ahead of the competition. Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful performance marketing programs and campaigns. Get the daily MarTech newsletter digital marketers […]
Product Search & Online Retail Marketing News | Search Engine Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Adblock test (Why?) Product Search & Online […]
Instagram is now testing ads in the Shop tab, TechCrunch first reported on Monday. The ads can include a single image or a carousel of images, and the test is currently only open to a handful of retailers. The ads are rolling out now to mobile users in the U.S. Why we care Ads in […]
As retailers prepare for the holiday shopping season, Google is launching new sections in its search results to showcase deals, rolling out tools to highlight promotions and expanding reporting capabilities in Google Merchant Center, the company announced Wednesday. The new deals sections. The new “Deals related to your search” section shows discounted or competitively priced […]
After announcing its integration with Shopify at I/O, Google also promised easy connections to Square, Woocommerce, and GoDaddy. The latest integration with GoDaddy has officially launched today. “GoDaddy merchants can now get discovered across Search, Shopping, Image Search and YouTube in just a few clicks,” wrote Matt Madrigal, VP/GM of Merchant Shopping. The integration allows […]
Google is changing its Android search choice screen to make participation free for eligible search engines, the company announced Tuesday. Previously, search engines that wanted to appear on the screen would participate in a quarterly auction, bidding the amount they were willing to pay per user, with the three highest bidders winning spots on the […]
The Google partnership with WooCommerce, originally announced at Google Marketing Live, is now available to users globally. The integration allows WooCommerce users to display their inventory and products across Google properties for free with easy setup within the WooCommerce platform. “WooCommerce merchants can upload their products to Google, create free listings and ad campaigns, and […]
At Google I/O on Tuesday, Bill Ready, the company’s president of commerce and payments, revealed details about its Shopping Graph, the real-time dataset that connects shoppers with billions of product listings from merchants all across the internet. He also announced an expanded Shopify integration and several other features designed to facilitate e-commerce for users. Data […]
Google is rolling out integrations with more e-commerce platforms to enable retailers to show their products for free across Google, the company announced Thursday. It is also testing a new checkout experience that shows shoppers all the purchasing options offered by a merchant in one place. Shopping partnerships with more platforms. Expanding on the Shopify […]