Display

MarTech Topics

ATTEND OUR EVENTS March 29-30, 2022: Spring (virtual) September 28-29, 2022: Fall (virtual) Learn More About Our MarTech Events March 8-9, 2022: Master Classes (virtual) June 14-15, 2022: SMX Advanced (virtual) November 14-15, 2022: SMX Next (virtual) Adblock test (Why?) MarTech Topics

Content

Content Marketing news, trends and how-to guides | MarTech

Content Marketing news from MarTech provides information, trends and how-to’s marketers need to say ahead of the competition. Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful content strategies. Get the daily MarTech newsletter digital marketers rely on delivered […]

E-Mail

Performance Marketing news, trends and how-to guides | MarTech

Performance Marketing news from MarTech provides information, trends and how-to’s marketers need to say ahead of the competition. Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful performance marketing programs and campaigns. Get the daily MarTech newsletter digital marketers […]

Retail

Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season

As retailers prepare for the holiday shopping season, Google is launching new sections in its search results to showcase deals, rolling out tools to highlight promotions and expanding reporting capabilities in Google Merchant Center, the company announced Wednesday. The new deals sections. The new “Deals related to your search” section shows discounted or competitively priced […]

Retail

New GoDaddy integration lets merchants easily show inventory across Google

After announcing its integration with Shopify at I/O, Google also promised easy connections to Square, Woocommerce, and GoDaddy. The latest integration with GoDaddy has officially launched today. “GoDaddy merchants can now get discovered across Search, Shopping, Image Search and YouTube in just a few clicks,” wrote Matt Madrigal, VP/GM of Merchant Shopping. The integration allows […]

Retail

WooCommerce’s integration with Google Shopping is now live

The Google partnership with WooCommerce, originally announced at Google Marketing Live, is now available to users globally. The integration allows WooCommerce users to display their inventory and products across Google properties for free with easy setup within the WooCommerce platform. “WooCommerce merchants can upload their products to Google, create free listings and ad campaigns, and […]

Retail

Google unveils its Shopping Graph, an expanded Shopify integration and more shopping features at I/O

At Google I/O on Tuesday, Bill Ready, the company’s president of commerce and payments, revealed details about its Shopping Graph, the real-time dataset that connects shoppers with billions of product listings from merchants all across the internet. He also announced an expanded Shopify integration and several other features designed to facilitate e-commerce for users. Data […]

Retail

Google expands its shopping integrations to include retailers on WooCommerce, GoDaddy and Square

Google is rolling out integrations with more e-commerce platforms to enable retailers to show their products for free across Google, the company announced Thursday. It is also testing a new checkout experience that shows shoppers all the purchasing options offered by a merchant in one place. Shopping partnerships with more platforms. Expanding on the Shopify […]