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Instagram is adding more e-commerce support with ads in the Shop tab
Instagram is now testing ads in the Shop tab, TechCrunch first reported on Monday. The ads can include a single image or a carousel of images, and the test is currently only open to a handful of retailers. The ads are rolling out now to mobile users in the U.S. Why we care Ads in […]
Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season
As retailers prepare for the holiday shopping season, Google is launching new sections in its search results to showcase deals, rolling out tools to highlight promotions and expanding reporting capabilities in Google Merchant Center, the company announced Wednesday. The new deals sections. The new “Deals related to your search” section shows discounted or competitively priced […]
New GoDaddy integration lets merchants easily show inventory across Google
After announcing its integration with Shopify at I/O, Google also promised easy connections to Square, Woocommerce, and GoDaddy. The latest integration with GoDaddy has officially launched today. “GoDaddy merchants can now get discovered across Search, Shopping, Image Search and YouTube in just a few clicks,” wrote Matt Madrigal, VP/GM of Merchant Shopping. The integration allows […]
Google drops the auction from its search choice screen
Google is changing its Android search choice screen to make participation free for eligible search engines, the company announced Tuesday. Previously, search engines that wanted to appear on the screen would participate in a quarterly auction, bidding the amount they were willing to pay per user, with the three highest bidders winning spots on the […]
WooCommerce’s integration with Google Shopping is now live
The Google partnership with WooCommerce, originally announced at Google Marketing Live, is now available to users globally. The integration allows WooCommerce users to display their inventory and products across Google properties for free with easy setup within the WooCommerce platform. “WooCommerce merchants can upload their products to Google, create free listings and ad campaigns, and […]
Google unveils its Shopping Graph, an expanded Shopify integration and more shopping features at I/O
At Google I/O on Tuesday, Bill Ready, the company’s president of commerce and payments, revealed details about its Shopping Graph, the real-time dataset that connects shoppers with billions of product listings from merchants all across the internet. He also announced an expanded Shopify integration and several other features designed to facilitate e-commerce for users. Data […]
Google expands its shopping integrations to include retailers on WooCommerce, GoDaddy and Square
Google is rolling out integrations with more e-commerce platforms to enable retailers to show their products for free across Google, the company announced Thursday. It is also testing a new checkout experience that shows shoppers all the purchasing options offered by a merchant in one place. Shopping partnerships with more platforms. Expanding on the Shopify […]
Performance articles on MarTech
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Experience articles on MarTech
ATTEND OUR EVENTS September 14-15, 2021: MarTech On-Demand: MarTech (spring 2021) On-Demand: MarTech (fall 2020) × [embedded content] Attend MarTech – Click Here Learn More About Our MarTech Events June 15-16, 2021: SMX Advanced June 21-22, 2021: SMX Advanced Europe August 17, 2021: SMX Convert November 9-10, 2021: SMX Next December 14, 2021: SMX Code […]
Topic Targeting Teamwork
There is power in teamwork, but it also takes the right combination to make a great team. In the Google Display Network, combining strategies can help you increase traffic while refining your audience. The wrong mixture of strategies can mean too much or too little traffic, or you could end up with a too-broad audience […]
New Pega products, Microsoft Ads integration: Wednesday’s daily brief
Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, how are you making things easier for the customer? […]
As UGC gets a pandemic bump, brands need to leverage customer content now
Driving brand awareness and conversions through user-generated content isn’t a new tactic for digital marketers, but those methods are finding new levels of success during the COVID-19 pandemic. For example, Canadian manufacturer Calego, maker of iFLY luggage and accessories, has leveraged UGC to help it sell over 250 million face masks during the pandemic. Their […]
Ten tips for acquisition email success
There’s never been a better time to launch an email campaign to attract new customers. Why? The way consumers purchase products and engage with brands is changing. Ecommerce is exploding. Consumers spent $ 861.12 billion online with U.S. merchants in 2020, up an incredible 44.0% year over year, according to Digital Commerce 360 estimates. Acquisition […]
A guide to visual storytelling
“And now for a word from our sponsors…” Who cares? The audience is jaded. They have spent a lifetime seeing — and ignoring —ads. It’s just noise now. Go online, and things don’t get better. Banners. Pop-ups. Every social media platform is now driven by algorithms, which will float or sink the message. Shlomi Ron […]