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Microsoft’s Digital Marketing Center for search and social management adds features, opens beta
Microsoft Digital Marketing Center (DCM) is now available in open beta in the U.S. The company had been piloting the free platform designed for SMBs to manage automated search and social campaigns across Microsoft, Google, Twitter, Facebook and Instagram since June. With the move to beta, Microsoft has added several new features. On-site analytics. Customer […]
Why SEOs are going to miss the Structured Data Testing Tool
Structured Data Testing Tool was a simple yet effective tool to diagnose problems with Schema markup code snippets whether those issues were related to invalid usage, syntax, or a property that was required or recommended. We could edit our code snippets directly in the tool until we saw a list of green checks. Not only […]
Google brings Display ads to attribution reports as an open beta
Google has added Display ads to its Google Ads attribution reporting as an open beta, the company announced Thursday. Last year, the company streamlined its attribution reporting and included YouTube ads to it, also in beta. How to opt-in. Eligible advertisers can opt-in to Display ads in attribution reports by going to the Measurement > […]