[embedded content] “We’re seeing . . . that a lot of brands are doing things that they have never done before, and that’s actually what is working,” Kaitlin McGrew, SEM strategist at PMG, said during our digital commerce marketing session of Live with Search Engine Land, adding that she has been witnessing brands offer deeper […]
The omnichannel challenge With content at the heart of everything from smartphone apps to webpages, delivering content to multiple destinations using the same technical foundation and platform is widely seen as the most efficient manner to organize omnichannel campaigns. “No matter the industry, there is high demand on marketing departments to drive content across multiple […]
If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID-19. I’ve spent a good amount of time thinking about this and here is what I predict will happen. 1. Strategy with change Everything a digital marketing agency does starts with their strategy, so I […]
