It’s that time of year. The ad platforms are starting to wheel out their holiday advertising updates. On Tuesday, Google announced new capabilities for Local campaigns and Shopping Promotions. Local campaign updates. Local campaigns, Google’s automated campaign type for local businesses, can now optimize for store visits indicators such as clicks on directions or calls. […]
Digital is vital to the success of any marketing strategy. Or is it? It’s a bold statement but one that is only true if combined with traditional marketing, to really allow brands to effectively dominate the advertising space within their market place, regularly targeting and connecting with the consumer. Before the technology and social takeover, […]
February 20, 2018 Share this content: For many nonprofits, creating a steady flow of donations can be a challenge. Donations are typically plentiful during “giving season,” which lines up alongside the winter shopping holidays. But once the New Year arrives, many charities are back to square one. “As a nonprofit, you start every year at […]
