Google has reenabled the request indexing tool, within the URL Inspection tool in Google Search Console. The tool was disabled on October 14, 2020 – 69 days ago – and it was expected to come back before the holiday shopping season. That came and past but it is now back before Christmas and New Years. […]
Between January and December 2020, nearly 65% of Google searches ended without a click to another web property — up from 50% in June 2019, according to a study published by Rand Fishkin, founder of SparkToro. Image: SparkToro On desktop, 46.5% of searches were zero-click, compared to 77.2% on mobile devices. Methodology caveats. This latest […]
Consumers are bombarded by hundreds of competing messages every day, many of which lack any specific relevance to them. As they become more and more fatigued from this excess noise, consumers are becoming more adept and emboldened to tune all a brand’s marketing efforts out if they miss the mark. So, how can brands cut […]
