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TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities
In its latest acquisition, San Jose, CA-based TapClicks has bought AdStage, a San Francisco-based cross-channel paid media analytics and optimization platform, the company announced Wednesday. TapClicks offers a unified marketing data and operations platform for agencies, media companies, brands, franchises and HIPAA-covered entities. It powers data aggregation, warehousing and distribution with connectors to more than […]
How to bring more value to your email marketing
The continued dominance of email as a marketing channel is elevated further in a time when people are paying more attention to their inbox in real-time than ever before. But that doesn’t mean marketers don’t need to keep abreast of new technologies and tactics. Among the possibilities for today’s email campaigns is modifying content at […]
Google moves one step closer to ads that can deliver personalization and privacy
Following the lead of Apple’s Safari and Mozilla’s Firefox, this January Google announced the end of support for third-party cookies in Chrome by 2022. Simultaneously, the company promoted its “Privacy Sandbox” initiative as an industry collaboration to develop new privacy friendly methods of audience targeting that don’t rely on unique IDs or individual cross-site tracking and offer […]