Optimizing for TikTok with challenges and influencers
“Godzilla vs. Kong,” the new Warner Bros release, has topped 4 billion views on TikTok with its dedicated “ROAR Challenge.” What are the strategies that produce big results like this? What do marketers need to know about what sticks in the growing TikTok community? What role do influencer marketing platforms play in orchestrating successful campaigns? […]
Google Search Console performance report image impression change
Google said on April 6, 2021 it made a change to how it reports within Google Search Console’s performance report for image search impressions. This change is a reporting only change and there was no impact to your actual rankings in Google Search. What changed. Google said it “improved the algorithm for counting image impressions […]
Facebook is still underreporting iOS web conversions, but not as much as before
Facebook estimates that, in aggregate, it is now underreporting iOS web conversions by approximately 8%, down from the 15% in September 2021. The company cited increased adoption of best practices as the main reason for this improvement. Why we care. While this figure can vary for individual advertisers, 8% is roughly half of 15%, meaning […]
Product Search & Online Retail Marketing News | Search Engine Land
Product Search & Online Retail Marketing News | Search Engine Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Adblock test (Why?) Product Search & Online […]
Instagram is adding more e-commerce support with ads in the Shop tab
Instagram is now testing ads in the Shop tab, TechCrunch first reported on Monday. The ads can include a single image or a carousel of images, and the test is currently only open to a handful of retailers. The ads are rolling out now to mobile users in the U.S. Why we care Ads in […]
Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season
As retailers prepare for the holiday shopping season, Google is launching new sections in its search results to showcase deals, rolling out tools to highlight promotions and expanding reporting capabilities in Google Merchant Center, the company announced Wednesday. The new deals sections. The new “Deals related to your search” section shows discounted or competitively priced […]
New GoDaddy integration lets merchants easily show inventory across Google
After announcing its integration with Shopify at I/O, Google also promised easy connections to Square, Woocommerce, and GoDaddy. The latest integration with GoDaddy has officially launched today. “GoDaddy merchants can now get discovered across Search, Shopping, Image Search and YouTube in just a few clicks,” wrote Matt Madrigal, VP/GM of Merchant Shopping. The integration allows […]
WooCommerce’s integration with Google Shopping is now live
The Google partnership with WooCommerce, originally announced at Google Marketing Live, is now available to users globally. The integration allows WooCommerce users to display their inventory and products across Google properties for free with easy setup within the WooCommerce platform. “WooCommerce merchants can upload their products to Google, create free listings and ad campaigns, and […]
Performance Marketing news, trends and how-to guides | MarTech
Performance Marketing news from MarTech provides information, trends and how-to’s marketers need to say ahead of the competition. Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful performance marketing programs and campaigns. Get the daily MarTech newsletter digital marketers […]
Content Marketing news, trends and how-to guides | MarTech
Content Marketing news from MarTech provides information, trends and how-to’s marketers need to say ahead of the competition. Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful content strategies. Get the daily MarTech newsletter digital marketers rely on delivered […]
