SEO

SEO

Google Search Console performance report image impression change

Google said on April 6, 2021 it made a change to how it reports within Google Search Console’s performance report for image search impressions. This change is a reporting only change and there was no impact to your actual rankings in Google Search. What changed. Google said it “improved the algorithm for counting image impressions […]

Google announces product reviews algorithm update

Google Search Console adds regular expression support and more data filtering to Performance reports

Google’s FLoC, Supreme court: Tuesday’s daily brief

Mobile

Google drops the auction from its search choice screen

Google is changing its Android search choice screen to make participation free for eligible search engines, the company announced Tuesday. Previously, search engines that wanted to appear on the screen would participate in a quarterly auction, bidding the amount they were willing to pay per user, with the three highest bidders winning spots on the […]

Experience articles on MarTech

Google’s search choice screen had virtually no effect on search market share, perhaps by design

Apple’s data-collection ‘nutrition labels’ for apps will begin appearing next week

Retail

WooCommerce’s integration with Google Shopping is now live

The Google partnership with WooCommerce, originally announced at Google Marketing Live, is now available to users globally. The integration allows WooCommerce users to display their inventory and products across Google properties for free with easy setup within the WooCommerce platform. “WooCommerce merchants can upload their products to Google, create free listings and ad campaigns, and […]

Retail

Google unveils its Shopping Graph, an expanded Shopify integration and more shopping features at I/O

At Google I/O on Tuesday, Bill Ready, the company’s president of commerce and payments, revealed details about its Shopping Graph, the real-time dataset that connects shoppers with billions of product listings from merchants all across the internet. He also announced an expanded Shopify integration and several other features designed to facilitate e-commerce for users. Data […]

Retail

Google expands its shopping integrations to include retailers on WooCommerce, GoDaddy and Square

Google is rolling out integrations with more e-commerce platforms to enable retailers to show their products for free across Google, the company announced Thursday. It is also testing a new checkout experience that shows shoppers all the purchasing options offered by a merchant in one place. Shopping partnerships with more platforms. Expanding on the Shopify […]

Retail

Google updates Merchant Center product data specifications

Google’s product data specification requirements ensure that all product data submitted to the Merchant Center is formatted appropriately for both successful Shopping ads and organic Shopping listings. Every year, Google updates these specifications with the aim of improving its shopping experience. The company released the 2021 updates for search marketers yesterday. Below is a list […]

Retail

Chipotle’s loyalty gains, Semrush IPO: Wednesday’s daily brief

Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, today I’m thinking about common goals. More than ever, […]

Content

Topic Targeting Teamwork

There is power in teamwork, but it also takes the right combination to make a great team. In the Google Display Network, combining strategies can help you increase traffic while refining your audience. The wrong mixture of strategies can mean too much or too little traffic, or you could end up with a too-broad audience […]

As UGC gets a pandemic bump, brands need to leverage customer content now

A guide to visual storytelling

Actionable value from e-books, martech subway map: Friday’s daily brief