SEO

SEO

Google Search may be showing featured snippets less often

Starting around February 18, 2021, Google seems to be showing fewer featured snippet results in the search results page. Most, if not all, of the tools that track the Google search results, are showing significant declines in featured snippets showing up. What the tools show. All of the tools that track featured snippets in Google’s […]

Google Search Console adds ‘associations’ so you can link with other Google accounts

Google updated metric boundaries for core web vitals in Search Console

How to audit Core Web Vitals

Mobile

Google’s search choice screen had virtually no effect on search market share, perhaps by design

Google’s search choice screen was introduced nearly a year ago. It was created as a way to appease the European Commission after it fined the company €4.3 billion (roughly $ 5 billion), the largest antitrust fine the commission has ever imposed. Looking at a chart of mobile search market share in Europe, you wouldn’t be […]

Apple’s data-collection ‘nutrition labels’ for apps will begin appearing next week

Does the Google antitrust case make an Apple search engine more likely?

Marsbot is Foursquare for AirPods

Retail

Digital-first commerce boosts Shopify’s earnings

The Ottawa-based global ecommerce platform yesterday announced striking financial results, with Q4 revenue up 94% YoY. Merchant Solutions revenues grew 117% (these are solutions Shopify offers in addition to its subscription platform, like payments and shipping). Sales on the Shopify platform surpassed $ 5 billion during the holiday period. Full year revenue for 2020 showed […]

Retail

Google will suspend merchant sites that show higher prices in the checkout

Google announced it will begin on April 6, 2021 to enforce its longstanding policy of requiring merchants to show the price of an item from their Google Merchant feed to their e-commerce page, all the way through the checkout process in the shopping cart. If you show a higher price than what is on your […]

Retail

Channel: Retail – Marketing Land

Channel: Retail – Marketing Land https://marketingland.com Marketing News & Management Insights Wed, 23 Dec 2020 14:16:00 +0000 en-US hourly 1 https://wordpress.org/?v=5.6 Technology saving retail businesses from going under https://marketingland.com/technology-saving-retail-businesses-from-going-under-283521 Wed, 23 Dec 2020 12:00:09 +0000 https://marketingland.com/?p=283521 Retailers need to up their game to thrive in today’s environment. Here’s how to apply technology to better serve […]

Retail

Technology saving retail businesses from going under

Image Credit: Lightspeed The pandemic is changing the game for retail, and fast. Not only is the competition fiercer than ever before, but the coronavirus has been the cause of a dramatic decrease in in-store traffic, making it difficult for retailers to stand out from the crowd. While the situation has forced some companies to […]

Retail

Google uses augmented reality to let users try on cosmetics

Google is launching a digital “try it on” experience for some cosmetics-related queries using augmented reality, the company announced Thursday. It is working with data partners ModiFace and Perfect Corp to visualize thousands of eyeshadow shades and lipsticks from brands such as L’Oreal, MAC Cosmetics, Black Opal and Charlotte Tilbury. The feature is launching this […]

E-Mail

5 habits of top-performing email marketers

Email remains one of the most important and effective marketing channels. Yet, a recent study suggests email marketers are running the risk of negatively impacting their email program by not following best practices Even the most seasoned marketers know that you can’t focus on the big picture without locking down basic best practices. Join Validity […]

Meet BIMI: The brand-boosting email security marketers must have for 2021

Virtual events platform Hopin acquires Streamyard

2020 – The year we unlearned everything we learned

Salesforce signs agreement to acquire Slack

Content

Another 3rd-party cookie replacement, and about going digital-first: Wednesday’s daily brief

Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, marketers, I guess we should start taking Clubhouse seriously. I’ve […]

Please don’t fill new channels with bad creative

Marketers say COVID vaccines create hope for quick return of in-person events

Getting off on the right foot with DAM