Optimizing for TikTok with challenges and influencers
“Godzilla vs. Kong,” the new Warner Bros release, has topped 4 billion views on TikTok with its dedicated “ROAR Challenge.” What are the strategies that produce big results like this? What do marketers need to know about what sticks in the growing TikTok community? What role do influencer marketing platforms play in orchestrating successful campaigns? […]
Google Search Console performance report image impression change
Google said on April 6, 2021 it made a change to how it reports within Google Search Console’s performance report for image search impressions. This change is a reporting only change and there was no impact to your actual rankings in Google Search. What changed. Google said it “improved the algorithm for counting image impressions […]
Google’s search choice screen had virtually no effect on search market share, perhaps by design
Google’s search choice screen was introduced nearly a year ago. It was created as a way to appease the European Commission after it fined the company €4.3 billion (roughly $ 5 billion), the largest antitrust fine the commission has ever imposed. Looking at a chart of mobile search market share in Europe, you wouldn’t be […]
Google updates Merchant Center product data specifications
Google’s product data specification requirements ensure that all product data submitted to the Merchant Center is formatted appropriately for both successful Shopping ads and organic Shopping listings. Every year, Google updates these specifications with the aim of improving its shopping experience. The company released the 2021 updates for search marketers yesterday. Below is a list […]
Chipotle’s loyalty gains, Semrush IPO: Wednesday’s daily brief
Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, today I’m thinking about common goals. More than ever, […]
How to identify your products for Google
Google has published a list of best practices to help ensure that its search engine understands the products that are being referenced. The list contains an explanation of how Google identifies products, as well as tips for manufacturers, retailers and publishers. How Google identifies products. Google recommends using Global Trade Item Numbers (GTINs), Manufacturer Part […]
Digital-first commerce boosts Shopify’s earnings
The Ottawa-based global ecommerce platform yesterday announced striking financial results, with Q4 revenue up 94% YoY. Merchant Solutions revenues grew 117% (these are solutions Shopify offers in addition to its subscription platform, like payments and shipping). Sales on the Shopify platform surpassed $ 5 billion during the holiday period. Full year revenue for 2020 showed […]
Google will suspend merchant sites that show higher prices in the checkout
Google announced it will begin on April 6, 2021 to enforce its longstanding policy of requiring merchants to show the price of an item from their Google Merchant feed to their e-commerce page, all the way through the checkout process in the shopping cart. If you show a higher price than what is on your […]
New Pega products, Microsoft Ads integration: Wednesday’s daily brief
Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, how are you making things easier for the customer? […]
As UGC gets a pandemic bump, brands need to leverage customer content now
Driving brand awareness and conversions through user-generated content isn’t a new tactic for digital marketers, but those methods are finding new levels of success during the COVID-19 pandemic. For example, Canadian manufacturer Calego, maker of iFLY luggage and accessories, has leveraged UGC to help it sell over 250 million face masks during the pandemic. Their […]
